Sobeys Feed the Dream Contest: Win Team Canada Tablecloth patches at


Enter the new Sobeys Feed the Dream Contest for your chance to Win Team Canada Tablecloth patches.

This contest is only open to legal residents of Canada, excluding the province of Quebec, who are at least the age of majority in their jurisdiction.

To enter, participants must send their Encouragement to the Team Canada Olympic team, there are two ways to enter:

  1. Via social media: Submit your encouragements to your Facebook, Instagram and Twitter account with the following guidelines, include the #FeedTheDream and #YourWords hashtag, use a maximum of 144 characters and ensure your encouragements comply with the rules.
  2. Via website: Visit the official contest website located at, and follow the instructions to submit your valid encouragement.

The contest will close on August 9, 2021.  Winner will be chosen by a judging panel.


There are 1, 150 physical tablecloth patches to be won, each winner will have their encouragement stitched onto the Feed the Dream Physical Tablecloth.

Contest period

The Sobeys Feed the Dream Contest begins on May 5, 2021 and ends on August 9, 2021.

Winners and contest results

Winners will be selected on May 12, 19, 26, June 2, 9 and 16, 2021.


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