The 2017 NFL season has just begun and New Era gives you the chance to attend an NFL game in the United States. Enter the Sideline to Sideline Contest for your chance to win this trip for you and a friend.
The Contest is only open to legal residents of Canada who are 21 years of age or older.
Purchase a New Era Sideline Cap at participating LIDS stores and you’ll receive a special PIN code.
Then, go to the official site of the contest at sidelinetosideline.ca and register for an account.
Select your favourite team and enter your PIN code to earn your entry. To receive additional entries, share your participation over social media.
A random draw will take place to select 10 finalists. Each finalist has to make a video describing his or her personal journey to how they became an NFL fan, and what makes a New Era hat different than the rest.
A panel of judges will evaluate the 10 videos and select the winning entrant.
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