New Era Sideline to Sideline Contest. Enter your PIN and win a trip to an NFL game at


The 2017 NFL season has just begun and New Era gives you the chance to attend an NFL game in the United States. Enter the Sideline to Sideline Contest for your chance to win this trip for you and a friend.

The Contest is only open to legal residents of Canada who are 21 years of age or older.

Purchase a New Era Sideline Cap at participating LIDS stores and you’ll receive a special PIN code.

Then, go to the official site of the contest at and register for an account.

Select your favourite team and enter your PIN code to earn your entry. To receive additional entries, share your participation over social media.

A random draw will take place to select 10 finalists. Each finalist has to make a video describing his or her personal journey to how they became an NFL fan, and what makes a New Era hat different than the rest.

A panel of judges will evaluate the 10 videos and select the winning entrant.


Grand Prize (1 winner): A trip to attend an NFL game in the United States for the winner and a friend. Includes:
- Round-trip flight (coach class) for the Prize winner and his/her Guest.
- One night’s accommodation for the Prize winner and his/her Guest in a standard hotel.
- Tickets to attend an NFL game (the “Game”) in the United States of America that will take place on a date between October 26, 2017 and December 31, 2017

Contest period

The New Era Sideline to Sideline Contest begins on September 6, 2017 and ends on October 13, 2017.

Winners and contest results

Finalists will be contacted between October 14, 2017 and October 15, 2017. Judging to select the winner of the contest is scheduled to be completed on or about October 18, 2017.


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